The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Following Hartmann and Apaolaza-Ibáñez’ [(2009). Green advertising revisited. Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739] approach, this experimental study compares the effects of three types of green print ads: a non-green ad, a functional green ad promoting environmental product attributes, and a combined nature ad featuring a pleasant nature image in addition to functional attributes. We extend prior research by simultaneously testing moderating and mediating mechanisms to explain brand attitudes and purchase intention. Using a quota sample of 456 consumers, findings suggest that the functional ad enhances perceptions of environmental brand benefits, which positively affect purchase intention partially mediated by brand attitudes. The combined nature ad, by contrast, activates an additional emotional process of virtually experiencing nature which positively influences brand attitudes and purchase intention beyond perceptions of environmental brand benefits. The effects of the combined nature ad are even stronger for highly involved consumers.     

The effectiveness of surrogate taxa to conserve freshwater biodiversity

Establishing protected areas has long been an effective conservation strategy and is often based on readily surveyed species. The potential of any freshwater taxa to be a surrogate for other aquatic groups has not been explored fully. We compiled occurrence data on 72 species of freshwater fishes, amphibians, mussels, and aquatic reptiles for the Great Plains, Wyoming (U.S.A.). We used hierarchical Bayesian multispecies mixture models and MaxEnt models to describe species’ distributions and the program Zonation to identify areas of conservation priority for each aquatic group. The landscape‐scale factors that best characterized aquatic species’ distributions differed among groups. There was low agreement and congruence among taxa‐specific conservation priorities (<20%), meaning no surrogate priority areas would include or protect the best habitats of other aquatic taxa. Common, wideranging aquatic species were included in taxa‐specific priority areas, but rare freshwater species were not included. Thus, the development of conservation priorities based on a single freshwater aquatic group would not protect all species in the other aquatic groups.     

我国自然保护区有效管理现状及其分析

本文在对我国１０多个省（自治区）２ｏ多个自然保护区的实际调查和全国资料的统计分析基础上，从我国自然保护区的管理体制、管理机构建设、资源的保护与适度开发利用、科学研究与宣传教育等方面，全面分析了我国自然保护区有效管理的现状，总结了取得的成绩和存在的问题，并针对存在的主要问题，提出了相应的对策与建议。     

从对抗走向和谐:论人与自然关系的重构--从生态哲学看和谐社会的建构

人与自然的对抗主要表现为四个方面：人类征服、改造甚至掠夺自然；自然又加倍报复人类；人类与动物争夺生存环境；人类与动物相互伤害。要实现人与自然从对抗走向和谐。必须树立人与自然和谐相处的自然观。改变传统的经济发展观。以及树立科学文明的消费观等等。     

自然保护区价值评判方法

本文以典型性或代表性、稀有性、脆弱性、多样性、面积大小、天然性、感染力、环境和资源保护价值、科学价值、文化价值等为自然保护区价值的评判指标,运用模糊数学理论,初步建立了由单指标评判和多系统-多指标综合评判二级构成的自然保护区价值评判体系。这两级评判结果均能应用于自然保护区的分类、等级的确定之中,对优化我国自然保护区的布局、加强自然保护区建设和管理都具有重要意义。     

论人与自然的失衡

自从人在地球上产生,便有了人与自然的关系,随着全球性的生态危机的出现,使人与自然的关系问题更加突出,人口、资源、环境和发展的矛盾日益尖锐,人们对环境问题的认识不断深化。     

自然保护区生态旅游开发及保护规划探讨——以武夷山自然保护区为例

对自然保护区生态旅游开发意义和特点进行阐述，并以武夷山自然保护区为例，探讨如何制订自然保护区生态旅游保护规划，提出管理监控的内容和方法。     

自然保护区旅游开发的生态影响

在自然保护区开发旅游余对其生态景观造成影响，旅游者行为也会对生态系统及其动，植物造成破坏，对大气，水质造成干扰。 云南的自然保护区具有完整的森林自然景观，各具特色的生物生态景观和人文旅游资源。应立足生态旅游，制订发展规划，加强建设和管理，实现自然保护区一的持续发展。     

甘肃河西保护地水热资源及其在栽培中的再利用研究

通过试验，用气候学原理，对保护地内水热资源的再利用作了系统分析，定量得出再利用资源值后，将其结果应用到瓜菜生产中，得出当地瓜菜生产的适播期和部分热量指标，为保护地设计提供了理论依据。     

黑龙江省自然保护区现状及发展研究

自然保护是全人类关注的焦点问题.黑龙江省自然保护区始建于1958年,到二十世纪八十年代以后得到了迅速发展,目前,自然保护区类型多样、分布广泛、数量和面积逐年增加.这些自然保护区对保护该省有代表性的生态系统、野生动植物资源、自然遗迹等自然资源起到了重要作用.但是,自然保护区在建设和管理上还存在许多问题.本文详细分析了自然保护区的数量、面积、分布、类型等自然现状和管理现状以及目前存在的问题,提出了自然保护区的发展目标和相应的保护措施及管理对策.